After the conclusion of the free trade agreement (ALE) of India with the European Union (EU), the retailer of French sport articles Decathlon intends to double his articles of articles of this nation, according to Sankar Chatterjee, CEO of the operations of India of the company.
According to Chatterjee, the Indian industry market for sports items can be a boom if the FTA is finalized by December as planned, in particular for Decathlon. India currently represents 6% of the world’s supply, but this percentage could reach 15% in a given year. The 6% per value corresponds to around 100 million units in terms of quantity.
The company, which is well known for the exploitation of large -scale stores that sell everything, from bikes to the exercise of equipment through cricket equipment, sources of textile items such as cotton and synthetic clothes as well as raw materials such as the wire and fabric of India. About Rs. 4,150 crores ($ 487 million US dollars) from goods and raw materials come from India by Decathlon, while around rs. 2,100 crores (nearly 250 million dollars) are spent for purchases for Europe.
Sixty percent of all of India’s supply value in 2024-2025 were devoted to exports, the remaining part of local sales. Chatterjee claims that Europe pays around 9.6% in taxes when it imports goods from India. This implies that Vietnam, Indonesia and Bangladesh compete on a wide range of goods. The game will modify if the export functions of India are reduced to zero percent, due to the much more practical delivery time from India to Europe. In addition, he declared that the Division Deadline of India was often 12 days shorter than that of Vietnam, Bangladesh and Indonesia.
After China, Vietnam and Bangladesh, India ranks as fourth largest world location for Decathlon. Decathlon has 65 suppliers who direct more than 110 factories in India, where he began to get their supplies in 1999. Decathlon India reported Rs. 4,066 crores (US $ 477 million) of income and Rs. 197 crore (23.14 million dollars) in 2023-2024. The company has not yet published its income for financial year 25.
It manages 133 stores in 53 cities in India. According to Chatterjee, the percentage of Indians who participate in sports or are active has increased from 5% to 17% in the past ten years.
About The Author
